‘Atithi Devo Bhavah’ is a Social Awareness Campaign targets the general public as a whole, while focusing mainly on the stakeholders of the tourism industry.‘Atithi Devo Bhavah’ is a nationwide campaign aimed at sensitising people about India’s rich cultural heritage, its preservation, cleanliness, hospitality and bringing out an attitudinal shift among the masses towards tourists.
Ministry of Tourism, Government of India has introduced “Atithi Devo Bhavah Program”- A nation wide campaign that aims at sensitising key stakeholders towards tourists, through a process of training and orientation.
When comparing with Tourists visiting Singapore 7 million a year, Thailand 9.6 million a year, Malaysia 11.5 million but India 3.3 million visitors only in last year. Often tourists are Mistreated, Cheated and rudely dealt with. To achieve 100% we need to change our attitude towards those who visit us.It’s simple logic, if someone in a house is rude to you, as a guest, you don’t encourage your friends and relations to go there.
Jago it is time to change our attitude towards those who visit our place. Atithi Devo Bhavah is not only towards toursits who visits India’s rich cultural heritage but also to all who comes from different states in India to visits India’s rich cultural heritage. This can be done only with co-operation of taxi drives, tourist guides, baggage handlers,porters, tour operators, shop owners / staff, hotel staff, immigration and customs officials. We all have our own role to invite guest who visit us. Remember India’s rich cultural heritage and our ancestors who treated guest as god and taught us ‘Atithi Devo Bhavah’.
This time to teach coming generation and show others what our parents and family taught us in welcoming a guest.Atithi Devo Bhavah