Valentine’s Day:Flower entrepreneurs in Bangalore are witnessing a steep rise in demand

Flower entrepreneurs in Bangalore are witnessing a steep rise in demand for roses ahead of St. Valentine’s Day (February 14).The cut flower industry in Bangalore has already exported flowers worth 1.2 crore rupees ahead of Valentine’s Day. The flower exports have soared by a 20-30 per cent this year in comparison to last year, on this occasion.

Saint Valentine’s Day is an annual holiday held on February 14 celebrating love and affection between intimate companions.Modern Valentine’s Day symbols include the heart-shaped outline, doves, and the figure of the winged Cupid.Millions of people use, every year, digital means of creating and sending Valentine’s Day greeting messages such as e-cards, love coupons or printable greeting cards.Traditionally, Valentine’s Day is a special day for lovers who express their love for each other by giving flowers (usually red roses) and chocolates.But valentine’s day is not only for lovers but for everybody who know how to love as well.

Valentines is a good period for the Indian growers because in this particular period European countries can’t grow much because of harsh winters and other climatic conditions.Florists usually receive about 30 per cent of the orders for roses from China two weeks ahead of Valentine’s Day. “This year, shop owners are yet to place any orders,” said S Krishnaswamy, an exporter to China.The Hosur-Denkanikotta area, which has around 250 government-assisted and 55 privately owned greenhouse cut-flower production units, accounts for 80 per cent of India’s rose exports. India’s annual flower production stands about 1,000 tonnes and the country’s floriculture industry has a share of 0.01 percent in the $40 billion international market.


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