This articles was inspired from economic times featured article on Employee blogs. Their article was discussing about employees blogs and need for encouraging employees to blog. I too agree with thier article that an employee writing blog should be honest blog and not a blog post to increase company PR. Readers subscribe and more likely to return to blogs to reader his or her other posts.
If an employee discuss negative posts, the reader attaches greater credibility. Employee blogs would be shared for following reasons.
First, Employee blogs that contain honest criticism about the company are perceived to be more credible with readers. Readers feel goodwill towards such bloggers and reciprocate by sharing their blog with others, thereby improving the blogger’s stature.
Second,readers take pride in sharing their “discovery” with others, thereby improving their own stature.
Third, honest blog postings are considered interesting because they are unexpected, and consequently get more publicity in the traditional media as well as from other bloggers.
Company benefits tremendously from having an army of employees who are credible bloggers.When there are new developments that the company wants to share with its stakeholders (such as a new product launch, a recruitment effort, or a new corporate initiative), it is much easier to get the word out through employee blogs.
Ensure Employees maintain professional standards and not reveals confidential information such as financial performance or information about new product launches etc.