According to a new study, Woman would be more pleased to receive electronics rather than traditional gifts, like roses and chocolates, on Valentine’s Day.
Valentines Day 2012 is here and love birds are in search of unique Valentine’s Day Gift. The study from the Consumer Electronics Association (CEA) found eight in 10 women now expressing an interest in consumer electronics (CE) products.
The women’s interest in technology has increased in the last five years. There is an increase of 10 percentage points over the previous study in 2007. In the previous study the CE spending gap was closer to 200 dollars. But, now, On average, men spent 728 dollars on CE purchases in the past 12 months while women spent 667 dollars during the same period, a difference of 61 dollars.
Women, however, are far less likely to claim ownership of most CE products. The study shows that women are more likely to consider CE products as “household” products such as TVs and DVD players, to be shared with a spouse, partner, roommate or child. But when it comes to newer and mobile technologies, such as e-readers, notebook computers and smartphones, women were more likely than men to claim sole ownership.
Times of India