This year the climate has affected rose production in areas such as Pune, Bangalore, Delhi and Kolkata. Valentine’s Day is incomplete without the roses and there is a huge demand for roses in the town.
A local rose stick that earlier cost Rs 10 is now selling at Rs 20 and Rs 30 with decorations, while the imported red roses which usually are available at Rs 30 per stick are selling for Rs 45-50 and Rs 60 (with decorations) per stick.
The low production of red roses in the region and the whole of northern India has caused an acute shortage of red roses in the city. There is a huge demand for roses and youngsters are not ready to give a second thought while purchasing roses for their dear ones.