Small-town banking offers both potential and challenges

In semi-urban and rural areas, banks typically lend more and get fewer deposits, as compared to urban branches – a big challenge. But it’s also where the growth is: today, every private-sector bank is expanding its footprint in semi-urban and rural areas because the metro and urban markets are saturated.

Businesstoday says about the success and challenges of HDFC Bank in semi-urban and rural areas.

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Source: Business Today


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